Consumer Sales trends you can’t ignore in 2022
It’s a new year, which means your organization might be strategizing on where it wants to go and what it wants to accomplish in the next 12 months. Spoiler alert – it probably involves increasing sales and overall growth.
Here are some of the top consumer sales trends to watch for in 2022.
Informed customers
Today’s consumers are overwhelmed by choice. Many brands and companies produce high-value, low-cost items, which floods the market with countless options. So how can customers narrow down their selection?
Over 80% of shoppers research products online before purchasing. This means customers are more informed than ever about what they buy. Consumers understand what’s available to them, which leaves it up to your company and your sales teams to determine why they should purchase your product over another company’s product. This may not mean focusing on product features, but instead focusing on what makes your organization different!
Heightened expectations
Customers don’t just buy products anymore – they buy into your organization’s engagement and overall customer experience (and they’re ready to pay for it). 84% of consumers say being treated like a person and not a number is important to winning their business. This can mean ensuring checkout is fast and easy, your brand’s online presence is available and up-to-date, or even service reps are responsive and quick to resolve issues. Creating value means your customers will be satisfied with not only their product, but the experience they’ve had with your brand.
Embrace technology
Whether organizations adapt or not, the shift to online and digital sales is growing every day. Companies need to adjust quickly to take advantage of this change. Make it easy for your customers to choose you by ensuring your mobile site is functioning properly, your hours and contact information are up-to-date, etc. If your sales teams are used to face-to-face interactions with prospects, create connection and personalization through email, chat, or video calls.
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